Web3 social media: How blockchain is changing how we connect online

When you post on Web3 social media, a type of online platform built on blockchain that gives users ownership of their content and data. Also known as decentralized social networks, it lets you earn tokens for sharing, commenting, or growing your audience — without corporations taking a cut or selling your attention. Unlike Facebook or Twitter, these platforms don’t store your data on company servers. Instead, your profile, posts, and followers live on a public ledger you control with a crypto wallet.

That shift changes everything. Blockchain social networks, like Lens Protocol, Farcaster, and Mastodon with crypto integrations let you take your identity with you. If one app shuts down, your profile, reputation, and tokens move to another. Decentralized social platforms, use smart contracts to reward engagement directly — so if your post goes viral, you get paid in crypto, not just likes. This isn’t theory. People in Nigeria, Argentina, and Ukraine are already using these tools to build income and communities outside traditional systems.

But it’s not all smooth. Many Web3 social apps still feel clunky. Some have tiny user bases. Others are just crypto scams wrapped in buzzwords. You’ll find platforms that pay you for posting but lock your tokens for years. Others demand you buy NFTs just to join. The real winners? Those that make sharing easy, pay fairly, and keep your data truly yours. That’s what the posts below dig into — the good, the bad, and the outright fake.

Below, you’ll find real reviews of platforms people are actually using — from crypto-native apps that reward creators to exchanges that double as social hubs. You’ll see which ones work for daily use, which are just hype, and how to avoid scams pretending to be Web3 social media. No fluff. Just what’s real, what’s risky, and what you should care about in 2025.